Voyant is a user-friendly text analysis tool that provides a graphical interface with many visualization options. Tools for Creating Qualitative Visualizations
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Alternatively, if hiring a professional is an option, UNC Creative provides a range of design services.
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You will likely need some basic understanding of design concepts to create a successful illustrative diagram using professional design software. Contact the Design Lab at the Undergraduate Library for help learning design skills and software training. Detailed or complex illustrations are usually created with professional design software like Adobe Illustrator. Diagrams that involve basic shapes such as flowcharts and mind maps can easily be made with Microsoft Powerpoint. If you want to produce a data visualization but you don't have any kind of dataset to work from, you most likely need to create an illustrative diagram. For help getting started with text analysis, please contact a Data Analyst. Simple text analysis can be performed with a user-friendly tool like Voyant, but more complex analysis may require a programming language such as Python.
For example, a word cloud demonstrates the number of times certain words are used in a piece of text by making a word larger or smaller depending on its frequency. Like coding, text analysis allows us to visualize qualitative information in a quantitative way. Text analysis examines the structure and linguistic features of a collection of text in order to detect measurable patterns. For more information about CAQDAS and coding qualitative data, please contact the Odum Institute for Social Science.Īn illustrative diagram published by BBC Bitesize. The results of coded qualitative data analysis can often be visualized in a similar way to quantitative data using basic data visualization tools.Ĭoding qualitative data is often done through CAQDAS (Computer Assisted Qualitative Data Analysis), and there are a number of software programs that specialize in coding. Coding then allows you to answer such questions as: do people spend more time on average talking about their morning routine or their evening routine?
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When they talk about brushing their teeth, setting their alarms and going to bed, you can code that information as "evening routine". You can code the parts of the interviews where people talk about waking up, drinking coffee and going to work as "morning routine". For example, imagine you interview a number of people about their daily routine. Coding Qualitative DataĪ popular approach to qualitative data analysis is to mark a certain section of qualitative data with a particular code when it falls into a specific theme or category. Qualitative visualizations vary greatly and can include anything from word clouds to timelines to illustrative diagrams. Qualitative visualizations are used to communicate qualitative data - non-numeric information that doesn't involve measurements or quantities. A visualization of coded interview data generated by the CAQDAS tool, NVivo.
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